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Marketing Manager

Aardvark Safaris is a leading specialist designer, arranging holidays to Africa and the Indian Ocean. Our staff have lived and worked in Africa and return regularly to check out the latest properties, revisit old favourites and discover new destinations. We know what separates a good trip from a great one, and really understand what our clients are looking for, and then match them to the perfect properties. Over the last 22 years this has led to an incredible level of loyalty and respect from clients and a slew of long term relationships with camps and lodges who want to host Aardvark Safaris’ clients.

About The Role

Based in our offices in Musselburgh, Edinburgh and reporting directly to co-owner Alice Gully, the Marketing Manager will be a key person within the Aardvark Safaris’ team. Responsible for driving all marketing activity within the business across a range of areas, the successful candidate will work closely with staff within the company, and a number of external consultants, to raise awareness of the brand and drive quality enquiries.

Key responsibilities

– Assist with longer and medium term strategic marketing planning for growth, including involvement in the production of a marketing budget
– Monitoring and reporting on results of all marketing activities through analysis of GA and CRM statistics
– Create and deliver a social media strategy across Instagram, Facebook, and Twitter including proactive and reactive management of the accounts
– Plan, source, compile and edit material for a regular printed newsletter including liaising with an external designer and mailing house
– Plan and help execute the sales team’s attendance at consumer shows and client events, and invite relevant clients to these
– Liaising with suppliers, an external PR, and journalists, on reactive and proactive press quotes, press releases, press trips and story ideas
– Maintaining the Aardvark Safaris’ website, with the help of an external company, including adding/updating camp pages, blogs, and text and photos
– Creating, editing, and uploading blogs used in a monthly e-newsletter campaign
– Maintaining e-news lists and sending out monthly newsletters using Mailchimp software
– Researching printed advertising options and target audience, designing ads with an external designer, and booking space
– Liaising with an expert on PPC and other digital advertising to design and run campaigns
– CRM and CMS management including segmentation, image uploads and text input
– Assisting in business development and partnership activity, helping to deliver on brand partnership opportunities

Essential Skills

– A marketing background
– Excellent communication, interpersonal, and organisational skills
– Articulate, professional, and with an excellent eye for detail
– Comfortable liaising with stakeholders at all levels of experience and seniority- A clear and concise communication style in both written and spoken English.
– Strong time management and multi-tasking skills with the ability to organise and prioritise workload to achieve agreed deadlines

Desirable Skills

– Knowledge of luxury travel products across Africa and the Indian Ocean
– Experience in CRM and CMS systems
– Numerate with an understanding of accounts
– Confident with IT

Job Type: Full-time, Permanent, Office based

Application Process

To apply, please send your CV and a cover letter to alice@aardvarksafaris.com by 30 June 2022. Please note that we will close the application process before this date if we receive a high level of applicants